YUICHI TOYAMA is the perfect marriage between traditional craftsmanship and innovative design, it paves the way for the new “made in Japan”.

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Both a brand and a person, YUICHI TOYAMA is named after the designer behind the creations.

Its primary objective is to bring together tradition and innovation in its designs.

 

A typically Japanese approach is discernible in these frames where opposites are often combined to enhance simple elegance and timeless beauty in an everyday object.

 

YUICHI TOYAMA uses five principles to guide his designs: Look, Think, Draw, Make, Break. 

It is by following these guidelines in his work that he creates unique and perfect frames for each client.